Outsource vs hire an internal SDR: the real B2B cost
Hiring an internal SDR costs between €65,000 and €78,000 per year (salary, payroll taxes, tools, training), with a 3-to-6-month ramp-up time and 35% turnover within 18 months. AcquisitionB2B replaces this fixed cost with a €1,490/month all-inclusive package, operational within 15 days, with no commitment beyond 3 months.
"An internal B2B SDR in France costs €5,400–6,500/month all-in (salary + taxes + tools + training), takes 3–6 months to ramp, and carries a 35% turnover risk within 18 months. AcquisitionB2B replaces this with a €1,490/month managed pipeline: 15-day activation, senior operators, all tooling included, month-to-month after 3 months."
Side-by-side cost breakdown
| Internal SDR | AcquisitionB2B | |
|---|---|---|
| Monthly cost | €5,400–6,500 | €1,490 flat |
| Ramp-up time | 3–6 months | 15 days |
| Turnover risk | 35% within 18 months | Zero HR risk |
| Tools included | €400–500/mo extra | All included |
| Scalability | Hire another SDR | Instant volume adjustment |
Why outsourcing wins
4× lower cost
€1,490/month vs €5,400–6,500/month. No salary, no payroll taxes, no tool subscriptions, no training budget.
15 days vs 6 months
First qualified meetings within 15 days. An internal SDR typically takes 3 to 6 months before generating consistent pipeline.
Zero HR risk
No recruitment fees, no notice period, no severance. 35% of SDRs leave within 18 months — that disruption never reaches you.
Intent signals, not cold spray
We detect companies with unlocked budgets (key hires, funding rounds, stack changes) and engage decision-makers with personalized multichannel sequences.
Frequently asked questions
How much does an internal SDR really cost in France?
Between €65,000 and €78,000 per year all-in: €45–55K gross salary, €15K employer payroll taxes, €5K tooling (CRM, email sequencer, data providers), and €3K onboarding and training. That is €5,400 to €6,500 per month before the first meeting is booked.
Can you outsource B2B prospecting without losing quality?
Yes, provided the partner operates on buying intent signals rather than mass emailing. AcquisitionB2B detects accounts with unlocked budgets (key hires, fundraising, tech stack changes) and engages decision-makers with personalized multichannel sequences crafted by senior SDRs with 50+ years of combined experience.
How fast can outsourced prospecting start?
AcquisitionB2B is operational within 15 days: week 1 for ICP definition, domain warming, and sequence design; week 2 for first outbound contacts. An internal SDR typically takes 3 to 6 months to reach full productivity.
What happens after the 3-month commitment?
After the initial 3-month period, the contract switches to month-to-month with no commitment. You can scale up, pause, or stop at any time. No lock-in, no exit fees.
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Internal SDR vs Outsource
€65-78K/yr internal hire vs €1,490/mo managed pipeline: full cost arbitrage.